Illegal Wildlife Trading Cards

Fauna & Flora is an international conservation organisation focused on protecting wildlife and wild places across the globe. We created a series of illustrations highlighting some of the world’s most trafficked species as part of a digital campaign on illegal wildlife trade. 

Inspired by old-school Pokémon and baseball trading cards, the playful style was a conscious choice to cut through familiar conservation messaging. While the subject matter remains serious, the collectible format helped re-engage with our audiences, keeping each species as the focal point while drawing attention to this threat of wildlife trafficking.